SEO companies all operate differently and also offer different affordable local seo packages. However, a few tactics are the same regardless of the services offered. Let's explore them in detail.
1. Website Audit and Analysis
2. Campaign Development
As part of the project, the SEO company will research and develop a strategy to help your site rank higher.
These strategies may include:
Keyword Research -
Your agency will conduct an in-depth analysis of all keywords related to your products or services to find the most profitable ones. After that, they'll plan how to incorporate them into your website and other content.
Content Strategy -
Optimizing your page's content, your SEO company will create focused, natural, keyword-rich, and query-based content.
Link Building -
One of the most important parts of SEO is outreach, where most SEO agencies shine. Their strategy includes building backlinks, securing guest posts, and establishing rapport with other influential websites within your niche.
Technical SEO Audit -
Your site's performance is fine-tuned with technical SEO fixes. To address potential shortcomings, an SEO agency will review your website architecture, mobile responsiveness, and security (among other things).
Constant Check-Ins and Improvement -
It may take months before an SEO strategy pays off. You'll need to hurry up and wait after everything is in order. Will your SEO company remain idle during this time? Not at all.